'The number one question that women have about their husbands is whether he is gay,' he told Vox. Measuring people's fantasies rather than actions, he believes that 5 percent of men are predominantly attracted to other men - and some are married to women. But gay porn searches are about the same everywhere.' 'It’s clear that a lot of gay men remain in the closet,' Stephens-Davidowitz said. 'In places where it's hard to be gay, such as Mississippi, far fewer men say that they are gay than in places where it's easy to be gay, such as New York. People don't lie to their computers about what they're looking for sexually, even in regions where it is unsafe to voice their desires aloud. in economics at Harvard University and spending five years combing through Google Trends, he's sure that 'people tell Google things that they don't tell to possibly anybody else, things they might not tell to family members, friends, anonymous surveys, or doctors.”Įspecially when it comes to sex, he said. 'Google is a digital truth serum,' author Seth Stephens-Davidowitz told Vox. After earning a Ph.D. There are a lot of gay men in the closet in certain parts of the U.S., and women are concerned that their husbands are among them, according to the new book Everybody Lies, which uses the Google Trends tool to peek under the hood of America's psyche.